Dry air, sun, wind — and all those moments when you don’t think about your lips until suddenly you do.

Simply Sue’s Lip Balms are the easy ones to keep close and reach for often. Nilotica shea butter, coconut oil, vitamin E, and candelilla wax come together in a smooth, comfortable balm that helps soften dry lips without feeling heavy or overly waxy.

And then there are the flavors.

Banana Pudding. Butter Pecan. Cherry Berry. Lavender. Peppermint — plus plenty more to choose from.

Some are sweet. Some are fresh. Some are a little nostalgic. All are made to make something as ordinary as lip balm a little more fun.

Keep one in your bag. One by the sink. One by your bed.

Small habit. Soft lips. Plenty of reasons to reach for another flavor.