A Story of Self-Care, Science, and Luxury

Are you a woman over 40 who longs for radiant, healthy skin but feels overwhelmed by confusing skincare options?
A woman with dry skin applying a small amount of natural lavender body butter
A hand holding an open jar of Simply Sue's Moisturizing Face Cream with cream on her fingers to show the texture

Hi, I'm Susan Giralico, the founder of Simply Sue's.

Like many women, I was enchanted by the allure of high-end skincare—the luxurious feel, the elegant packaging, and the enticing promise of radiant skin.

But the price tags told a different story. As much as I craved that indulgent experience, spending so much on products often felt like a guilty pleasure I couldn't justify.

The Spark of an Idea

With a scientific background and an unwavering passion for skincare, I began to wonder: Could I combine my knowledge and curiosity to create effective, luxurious products without the hefty price tag?

That simple yet profound question sparked an incredible journey—one that ultimately led to the creation of Simply Sue’s.

  • The Revelation that Changed Everything

    • Fillers and Preservatives: Many mass-produced skincare products are loaded with fillers and preservatives that offer little to no real benefits.
    • Questionable Quality: Premium price tags don’t always equate to premium-quality ingredients.
    • Marketing, Not Efficacy: I realized that what I and so many others were often paying for wasn’t quality or effectiveness; it was marketing hype.

    Determined to create a better alternative, I set out to formulate my own products. After countless trials (and a few inevitable mishaps), I perfected a nourishing body butter inspired by nature. It was an instant hit with friends and family, outperforming store-bought versions. That’s when Simply Sue’s was born.

  • Our Mission

    At Simply Sue’s, we are on a mission to empower women to enjoy spa-worthy luxury every day—without the spa price tag. Our products are designed to:

    • Support Healthy, Radiant Skin: Meticulously crafted with carefully selected, nutrient-rich ingredients.
    • Maintain Your Skin’s Natural Balance: Formulated to provide nourishment without overwhelming your skin.
    • Reflect Our Commitment to Sustainability: Conscious skincare that respects both your skin and the planet.

  • What Makes Us Special?

    In a sea of skincare options, Simply Sue’s stands out because we believe beauty is more than skin deep. Here’s how we make a difference:

    • Luxury Without the Guilt: We deliver high-quality skincare at accessible prices, making indulgence a reality for everyone.
    • Science Meets Nature: Our formulas blend scientific research with the power of high-quality natural ingredients. No fillers or harsh chemicals—just potent botanicals that work in harmony with your skin.
    • Consciously Crafted: Our products are cruelty-free, environmentally friendly, and packaged sustainably, reflecting our unwavering respect for the planet.

What they're saying...

Creating all-natural skincare handcrafted with love and backed by science is my passion. Hearing feedback like this is what keeps me going:

“Actually had an acquaintance ask what vitamins I was taking to look so much younger these days.”

“This is the skin care I have looked for my entire life. Every day feels like I am treating myself and my skin, and I am absolutely blown away with the results.”

“I have found myself feeling the most comfortable in my skin that I ever have in my life. I'm amazed. Thank you Sue for giving me confidence I didn't imagine I would ever find.”

Want to hear more? Check out more customer reviews here.

Final Thoughts: Join Us on This Journey!

At Simply Sue’s, we warmly invite you to embark on this journey of self-care and wellness with us.

Experience the difference that comes from thoughtful formulation and affordable luxury. Remember, you deserve to indulge in skincare that truly works!

My Values

Where Less is More

At Simply Sue’s, our philosophy is simple: quality over quantity.

More Than Just Moisture

At Simply Sue’s, we focus on giving your skin exactly what it needs—nothing more, nothing less. That’s why our products are free from unnecessary fillers and water. Instead, we pack them with concentrated, potent goodness to deliver real results you can see and feel.

Nature’s Finest, Bottled

Every ingredient in our formulas is carefully handpicked for its nourishing properties. We harness the power of plants and botanicals to create skincare that works in harmony with your skin. It’s the purest, most effective nature has to offer—bottled just for you.
Personal Touch in Every Drop

At Simply Sue’s, you’re more than just a customer—you’re part of the Simply Sue's family. I’m dedicated to creating a personalized skincare experience that’s as unique as you are.

Beyond the Products

Skincare is personal, and so is my approach. I’m here to answer your questions and provide tailored recommendations to help you achieve your skincare goals with confidence.

Spa-Worthy Service

From the moment you visit our website to the day your package arrives, every step is designed to make you feel pampered and appreciated. Because at Simply Sue’s, you deserve nothing less than the best.