A Story of Science, Skin & a Little Perspective

Over the years, Simply Sue’s has changed right alongside me.

I always knew people aged. I just never thought I’d be one of them.

Spoiler: I was.

And somewhere along the way, I stopped being interested in skincare that wanted me to fight every change I saw in the mirror.

You stop reaching for products that promise to fix things that were never actually broken. You start asking a better question:

What does my skin need now?

For me, the answer became less about correction and more about care — nourishment, comfort, thoughtful ingredients, beautiful textures, and products I genuinely enjoy using.

That idea became a bigger part of Simply Sue’s, too.

I create small-batch skincare for dry, mature and changing skin — made to care for the skin you have now, not chase the skin you used to have.
A woman with dry skin applying a small amount of natural lavender body butter
A hand holding an open jar of Simply Sue's Moisturizing Face Cream with cream on her fingers to show the texture

Where Science Met Soul

I’m Sue — a scientist turned formulator, and I’ve always cared about getting things right.

For more than 20 years, I worked in laboratories where precision, accuracy, and attention to detail mattered. That experience still shapes the way I formulate today — what goes into a product, how ingredients work together, and how the finished formula feels on your skin.

But science is only part of how I create.

Over time, practices like meditation, intention-setting, crystals, and Reiki became part of my life. Eventually, they found their way into my making process, too.

This wasn’t a reinvention. It was an integration.

Every batch of Simply Sue’s is thoughtfully formulated, then made with Reiki woven into the process. 

Not because I believe skincare needs to become something mystical, but because the way something is made matters to me just as much as what goes into it.

That combination — science, intention, and hands-on making — is at the heart of Simply Sue’s.

Rooted in nature. Guided by science. Skincare with intention.

  • Our Point of View

    Simply Sue’s was created for women who want really good skincare without being told aging is something to fight.

    I formulate for dry, mature and changing skin with a focus on nourishment, comfort, texture, and the experience of using the product.

    Because caring for your skin doesn’t have to be about correcting what’s wrong.

    It can simply be about caring well for the skin you have now.

  • What Makes Simply Sue’s Different

    Thoughtful Formulation
    Every formula is created with attention to what goes into it, how the ingredients work together, and how the finished product feels on your skin.

    Made in Small Batches
    I make Simply Sue’s by hand, in small batches, with the kind of attention that’s hard to bring to mass-produced skincare.

    Science + Intention
    My science background guides the formulation. Reiki is woven into the making process because how something is made matters to me just as much as what goes into it.

    Made to Be Enjoyed
    Texture, scent, and feel matter. Good skincare should care for your skin and make the everyday experience of using it a little more enjoyable.

    Care over correction. Thoughtful skincare for the skin you have now.

Customer Love

One of my favorite parts of Simply Sue’s is hearing what happens after the products leave my hands and become part of someone else’s routine.

“LOVE, LOVE, LOVE Sue’s products!”
“I have been using Sue’s products for a couple years now and love everything I have tried… You know this is a woman who puts her heart and soul into her products and, most importantly, nurturing beautiful relationships with her clients.”

“Great for Mature Skin”
“She is so impressed with this cream and uses it daily. She says it rivals very expensive brand-name face creams and leaves her skin feeling very moisturized. At the price point, well worth it.”

“LOVE this cleanser!”
“This was my first time purchasing from Simply Sue’s, and I love the products. My skin looks and feels fantastic. I had been using a high-end line and decided to try Simply Sue’s — I’m so glad I did. I will purchase again!”

Read More Customer Love




You're Welcome Here

Whether you’re here because your skin is changing, you’re looking for something more nourishing, or you simply want skincare that feels good to use — you’re in the right place.

No pressure. No perfect routine required. No need to fight the skin you have now.

Just thoughtfully made skincare, a little more intention in the making, and products created to make everyday care feel worth enjoying.

Aging isn’t a flaw. It’s proof you showed up.

Naturally yours,
Sue