A Story of Self-Care,  Science and Luxury

Are you a woman over 40 longing for radiant, healthy skin but feeling overwhelmed by confusing skincare options?
A woman with dry skin applying a small amount of natural lavender body butter
A hand holding an open jar of Simply Sue's Moisturizing Face Cream with cream on her fingers to show the texture

Hi, I'm Susan Giralico, the founder of Simply Sue's.

Like many women, I was drawn to the allure of high-end skincare—the luxurious feel, the elegant packaging, and the promise of radiant skin.

But the price tags? They told a different story. As much as I craved that indulgent experience, I couldn’t justify spending so much.

With a scientific background and a passion for skincare, I began to wonder: Could I combine my knowledge and curiosity to create effective, luxurious products without the hefty price tag?

That question sparked an incredible journey—one that led to the creation of Simply Sue’s.

  • The Revelation that Changed Everything

    As I delved into research, I uncovered some startling truths:

    • Many mass-produced skincare products are packed with fillers and preservatives that offer no real benefit.
    • Premium price tags don’t always mean premium-quality ingredients.

    I realized that what I—and so many others—were paying for wasn’t always quality or effectiveness. It was often just marketing and hype.

    Determined to create a better alternative, I set out to formulate my own products. After countless trials (and a few inevitable mishaps), I perfected a nourishing body butter inspired by nature. It was an instant hit with friends and family, outperforming store-bought versions. That’s when Simply Sue’s was born.

  • Our Mission

    At Simply Sue’s, we’re on a mission to empower women to enjoy spa-worthy luxury every day—without the spa price tag.

    We achieve this by formulating nutrient-rich, ultra-luxurious products that harness the healing power of natural ingredients. Every product is thoughtfully crafted to:

    • Support healthy, radiant skin with carefully selected ingredients.
    • Maintain your skin’s natural balance and nourishment.
    • Reflect our commitment to sustainability and conscious skincare.

  • What Makes Us Special?

    In a sea of skincare options, Simply Sue’s stands out because we believe beauty is more than skin deep. Here’s how we do it:

    • Luxury Without the Guilt: We deliver high-quality skincare at a price that makes indulgence accessible to everyone.
    • Science Meets Nature: Our formulas blend scientific research with the power of high-quality, natural ingredients. No fillers or harsh chemicals—just potent botanicals that work in harmony with your skin.
    • Consciously Crafted: Our products are cruelty-free, environmentally friendly, and packaged sustainably to reflect our respect for the planet.
    • A Self-Care Ritual, Not Just a Routine: Skincare isn’t just about results; it’s about feeling pampered. Our luxurious textures and beautifully designed packaging turn your daily routine into a moment of indulgence.

What they're saying...

Creating all-natural skincare handcrafted with love and backed by science is my passion. Hearing feedback like this is what keeps me going:

“Actually had an acquaintance ask what vitamins I was taking to look so much younger these days.”

“This is the skin care I have looked for my entire life. Every day feels like I am treating myself and my skin, and I am absolutely blown away with the results.”

“I have found myself feeling the most comfortable in my skin that I ever have in my life. I'm amazed. Thank you Sue for giving me confidence I didn't imagine I would ever find.”

Want to hear more? Check out more customer reviews here.

Experience the Simply Sue's Difference

At Simply Sue’s, we believe that skincare should feel indulgent without being out of reach. Our products combine the science, quality, and luxury you love—at a price you’ll love even more.

Discover the Simply Sue’s collection and elevate your self-care routine today.

My Values

Where Less is More

At Simply Sue's our philosophy is simple: quality over quantity.

More Than Just Moisture

At Simply Sue’s, we believe in giving your skin exactly what it needs—nothing more, nothing less. That’s why our products are free from unnecessary fillers and water. Instead, we pack them with concentrated, potent goodness to deliver real results you can see and feel.

Nature’s Finest, Bottled

Every ingredient in our formulas is carefully handpicked for its nourishing properties. We harness the power of plants and botanicals to create skincare that works in harmony with your skin. It’s the purest, most effective nature has to offer—bottled just for you.
Personal Touch in Every Drop

Every Customer Valued

You’re more than just a customer—you’re part of the Simply Sue’s family. I’m committed to creating a personalized skincare experience that’s as unique as you are.

Beyond the Products

Skincare is personal, and so is my approach. I’m here to answer your questions and provide tailored recommendations to help you achieve your skincare goals with confidence.

Spa-Worthy Service

From the moment you visit our website to the day your package arrives, every step is designed to make you feel pampered and appreciated. Because at Simply Sue’s, you deserve nothing less than the best.