💜 A Story of Self-Care, Science & Soulful Skincare 💜

There's a moment that happens for a lot of us.

I've spent years — decades, honestly — putting myself on the back burner. And the days just flew by. I always knew people aged. I just never thought I'd be one of them. Spoiler: I was.

The mirror stops being something to negotiate with. You stop reaching for products that promise to fix things that were never actually broken. You start wondering if maybe — just maybe — what your skin actually needs is less fixing and more tending.

Turns out, it does.

At Simply Sue's, skincare isn't about correction. It's about care. The kind that's steady, quiet, and completely yours.

I make small-batch, naturally formulated skincare for women who've earned the right to slow down — and are finally ready to receive a little of the care they've been giving everyone else.
A woman with dry skin applying a small amount of natural lavender body butter
A hand holding an open jar of Simply Sue's Moisturizing Face Cream with cream on her fingers to show the texture

Where Science Met Soul

I'm Susan Giralico — a scientist turned formulator, guided by both precision and the belief that how something is made — and the intention behind it — matters as much as the formula itself.

For more than two decades, I worked in laboratories where accuracy and attention weren't optional. I loved that world. The order. The quiet satisfaction of getting something exactly right.

But over time, I started craving a different kind of creation — one that spoke to the heart as much as the mind. I fell in love with natural skincare. And the more I looked, the more I realized: higher price tags often reflected more marketing, not better care.

So I started formulating my own. And as I did, my life was deepening in ways I hadn't expected — a meditation practice, intention-setting, working with crystals as quiet anchors in my lab. Something in me had finally stopped rushing — and I started creating differently because of it. Quieter, more deliberate, more connected to what I was making.

This wasn't a reinvention. It was an integration.

Now, before each batch, I pause and set a simple intention: that whoever receives this product feels supported, cared for, held. Crystals sit in my workspace as reminders of that — not as a promise, but as a practice.

You don't have to share any of these beliefs to feel the difference. You just have to slow down long enough to notice how care feels.

Simply Sue's was built on that foundation — skincare made with purpose, formulated with integrity, and infused with the kind of presence that only comes from working slowly and by hand.

  • 🌸 Our Mission

    To remind women — especially those stepping into their next chapter — that beauty isn't something to chase.

    It's something to come home to.

    Through carefully formulated, small-batch skincare, I help women feel steady, nourished, and quietly cared for — one unhurried moment at a time.

    Because when you feel settled in your skin, you carry that ease with you everywhere.

    Simply Sue's. Skincare for women embracing their next chapter — grounded in science, held with soul.

  • ✨ What Makes Simply Sue’s Different

    🌿 Made Without Water
    Most products are 60–80% water. Mine aren't. I use aloe vera juice and hydrosols instead — so every drop is concentrated nourishment, not filler. Your skin knows the difference.

    🔬 Science with Soul
    No fillers, no fluff — only thoughtfully sourced botanicals, oils, and extracts, formulated with lab-level precision and genuine intention.

    💖 Energy in Every Jar
    Each batch begins with a quiet moment of intention before I start. I pack every order by hand — with something special tucked inside to brighten your day. Because this isn't just a product. It's a moment of care coming back to you.

    Because how something is made matters as much as what it's made of.


💬 What Women Are Saying…


Nothing keeps me going like hearing from the women who use Simply Sue's. Here's what they've shared — and yes, my heart gets so full every time I read these:

“Actually had an acquaintance ask what vitamins I was taking to look so much younger these days.”

“This is the skincare I’ve looked for my entire life. Every day feels like I’m treating myself—and I’m absolutely blown away by the results.”

Want to hear more? Check out more customer reviews here.

💖 You're Welcome Here

Wherever you are right now — whether you're just beginning to slow down or you've been walking this path for a while — there's a place for you here.

No pressure. No perfect routine required. No negotiating with the mirror.

Just thoughtfully made skincare, an open door, and me — who will absolutely include something sweet in your package.

Aging isn't a flaw. It's proof you showed up.

Naturally yours,

Sue