💜 A Story of Self-Care, Science & Soulful Skincare 💜

Are you a woman over 40 who craves healthy, radiant skin—but feels overwhelmed by the endless choices and underwhelmed by the results?
A woman with dry skin applying a small amount of natural lavender body butter
A hand holding an open jar of Simply Sue's Moisturizing Face Cream with cream on her fingers to show the texture

At Simply Sue’s, we believe beauty is more than skin deep.

Skincare should nourish, not just moisturize. It should uplift, not overwhelm.

And above all, it should feel like a ritual—one that brings you back to yourself in the midst of a busy, beautifully perfect, imperfect life.

I’m Susan Giralico, founder of Simply Sue’s. Like many women, I was drawn to the elegance of high-end skincare—the beautiful jars, luxurious scents, and promises of transformation.

But I soon realized those promises were mostly marketing, and the high price tags didn’t guarantee real results.

I wasn’t alone—so many women felt overwhelmed by choices and let down by the products they trusted.

That’s when I asked myself:

Can we have luxurious, effective skincare that actually feels good—for our skin, our soul, and our budget?

That question became Simply Sue’s—a brand rooted in nature, elevated with intention, and designed to make self-care feel personal, grounding, and joyful.

  • ✨ The Revelation That Changed Everything

    The more I learned, the more disillusioned I became.

    🔹 Mass-produced formulas were packed with fillers and preservatives—taking up space and offering little benefit.

    🔹 Premium price tags didn’t always mean premium-quality ingredients.

    🔹 And too often, what we were really paying for? Marketing—not meaningful results.

    I knew there had to be a better way.

    With a background in science and a deep-rooted love for skincare, I started experimenting in my own kitchen. I studied. I tested. I failed—more than once. But eventually, I crafted a nourishing, waterless body butter inspired by nature—and it was an instant favorite.

    It didn’t just work.

    It outperformed everything I had used before.

    That’s when Simply Sue’s was born.

  • 🌿 Our Mission

    At Simply Sue’s, our mission is to empower women to experience spa-worthy skincare every day—without the spa price tag.

    We believe that self-care should feel personal, grounding, and joyfully indulgent. That’s why our products are thoughtfully designed to:

    ✨ Support Healthy, Radiant Skin

    Crafted with nutrient-rich, waterless formulations that deliver real results—without fillers or fluff.

    ✨ Maintain Skin’s Natural Balance

    Nourishing, never overwhelming—our gentle blends respect the unique needs of mature skin.

    ✨ Honor the Planet

    From clean ingredients to sustainable packaging, every choice we make reflects our commitment to conscious care—for your skin and the Earth.

  • ✨ What Makes Simply Sue’s Different

    In a sea of skincare options, Simply Sue’s stands out—because we believe beauty is more than skin deep. Our products are crafted not only to nourish the skin, but to support your sense of self, your energy, and your everyday rituals.

    Here’s what sets us apart:

    🌿 Luxury Without the Guilt

    We create spa-worthy skincare at accessible prices—so you can indulge in self-care that feels elevated, not excessive.

    🧪 Science Meets Nature

    Our waterless formulas blend proven ingredients with powerful botanicals to deliver real results—no fillers, no harsh chemicals, no hype.

    🌎 Consciously Crafted

    From cruelty-free practices to sustainable packaging, every choice we make reflects our care for both your skin and the planet.

    💫 Ritual, Not Routine

    We design our products to turn everyday care into a mindful pause—because skincare should support your spirit, not just your skin.


💬 What They’re Saying…

Creating all-natural skincare handcrafted with love and backed by science is my passion.

Hearing feedback like this is what keeps me going:

“Actually had an acquaintance ask what vitamins I was taking to look so much younger these days.”

“This is the skincare I’ve looked for my entire life. Every day feels like I’m treating myself—and I’m absolutely blown away by the results.”

Want to hear more? Check out more customer reviews here.

💖 Final Thoughts: Join Us on This Journey

At Simply Sue’s, we warmly invite you to embark on this journey of self-care and skin wellness with us.

Experience the difference that comes from thoughtful formulation and affordable luxury—products made with purpose, powered by nature, and designed to feel like a daily ritual.

Because you deserve skincare that doesn’t just work—

it makes you feel like your most radiant self.

Rooted in what matters

💧 Less Is More


We believe skincare should be simple, intentional, and effective.

That’s why our products are waterless, filler-free, and packed with plant-powered ingredients that work in harmony with your skin.
💜 A Personal Touch in Every Drop

At Simply Sue’s, you’re more than a customer—you’re part of the family.

From custom recommendations to spa-worthy service, we’re here to support your self-care journey every step of the way.